Thursday, January 29, 2009

How to Use E-mail Marketing to Offer Products to Educators

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E-mail marketing has proven to be a very effective marketing technique in this day and age. That is because e-mail is widely used by everyone. Lawyers use e-mail to reach out to their clients. People use e-mail to keep in touch with their loved ones. In short, people of every age and social status in this world are using e-mail.

E-mail is here to stay, and so is e-mail marketing. E-mail marketing is so effective for a lot of reasons:

It has a wide reach. E-mail can be sent from the United States to somewhere as far away as China, provided that the recipient has access to the Internet.

Messages can arrive even while your recipient is not at home. He can just read it later. Otherwise, you can also receive e-mails even when you’re offline.

E-mails are instantaneous. You don’t have to count days or even weeks for your marketing mail to arrive at your intended recipient’s inbox. E-mails are received within minutes after sending.

E-mail marketing makes it possible for people to be analyzed as a lead faster than other forms of marketing could. Compared to direct mail marketing in the earlier days, responses to e-mail can be received as fast as they are sent, so you can assign an appropriate lead score instantly.

Those are just some of the reasons why marketers have considered e-mail marketing as a tool that they should take advantage of in their advertising campaigns. However, to leverage on these benefits, you must also do something at your own end--that is, you still have to make a very effective approach for your e-mail marketing to do as it is intended.

For example, every type of lead has a different way of being approached. When you sell insurance, you have to approach every person differently according to his occupation or his age. In short, every demographic group requires a different way of selling. Hence, if you’re selling products intended for teachers and educators, you should have a very effective strategy that applies specifically to this group.

Here are some things that you can do to make it easy to close deals with educators:

Formulate an e-mail that will make it relevant to the educator. For example, you can write an e-mail that relates your product to the subject matter that the teacher handles. You can relate the product to any possible problem that he is facing as an educator. Make it clear to him that your product is beneficial to him, and he must buy it.

Make the e-mail short and straight to the point. Most people do not like to read long e-mails, teachers included. Teachers have only a short time in which they are free to read e-mails; most of the times they’d be busy teaching classes, writing up lesson plans, or grading their students’ performances in the classroom

Make your point seen in the preview of the e-mail. Most e-mail providers nowadays give us a preview pane in which we can see a few lines of the actual message. As a marketer, you can use this preview to go straight to your point and make your sales pitch. Make sure the first few lines are attractive and make certain that the recipient will open the message.

Include your logo in every e-mail you make with your correspondents. This makes sure that, even though they do not buy your products, they remember your brand. Who knows, they may just be interested later on.

Those working with education leads can truly benefit from e-mail marketing. They can further enhance their marketing campaign by integrating a solid lead generation system.

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